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DIGITAL MARKETING Course Adoor pathanamthitta Kayamkulam Pandalam Kerala

DIGITAL-MARKETING ( DIGITAL MARKETING )

DIGITAL_MARKETING
>> DIGITAL-MARKETING

DIGITAL MARKETING TRAINING SYLLABUS

1. SEARCH ENGINE OPTIMIZATION (SEO)

On-Page Optimization

 Fundamental On-page Factors

 Site speed analysis

 Importance of Domain Names

 File name Optimization

 Static Vs Dynamic File Optimization

 Title Tag Optimization

 Meta Tags Optimization

 Headers Optimization

 SEO Content Writing

 Anchor Links Optimization

 Image Tag Optimization

 Creating HTML and XML sitemaps

 Robot.txt and its importance

 URL Redirecting Techniques using .htaccess

 Custom 404 Error Page

Off-Page Optimization

 Introduction to Offsite Optimization

 Submission to search engines

 Google Link Scheme guidelines

 Linking Building Methodology

 Types of Linking Methods

 Links Analysis Tools

 Directory Submissions

 Social Bookmarking

 Using Classifieds for Inbound traffic

 Generating Links from QA sites

 Blogging and Guest Blogging

 Press Releases

Google Webmaster Tools

 Adding site and verification

 Setting Geo target location

 Search queries analysis

 Filtering search queries

 External Links report

 Crawls stats and Errors

 Sitemaps

 Robots.txt and Links Removal

 HTML Suggestions

 URL parameters (Dynamic Sites only

Reports and Management

 Website Position Analysis

 Website Monthly Reports

 Paid Tools for monitoring seo campaigns

2.SEARCH ENGINE MARKETING (SEM)

 PPC Training Introduction

 PPC Account Setup

 Google AdWords

 Yahoo Search Marketing

 Set-up PPC Campaign

 PPC campaign Navigation

 Use My Client Centre (MCC)

 What is “Click-through-Rates” (CTRs)

 What is Impression?

 What is Conversion?

 What is “Cost/Conversion”?

 How to increase CTR & Conversion

 What is Tracking Code?

 How to do Keyword Research for PPC

 What is Keyword Research?

 Research PPC Keywords

 Select Targeted/related Keywords

 Analyze Competitors keywords

 Find Keywords popularity & Search Volume

 Categorize Keywords in Ad groups

 PPC Keywords tools and resources

 How to Create Ads for PPC Campaigns

 Create Effective Ads Ad groups

 Bids Management in PPC

 What is bidding?

 What is Quality Score?

 How Quality Score Effect on Bids?

 How to Increase Position on Search?

 Bid for Ad position

 Importance of bidding techniques

 How important is Landing Page for PPC

 What is Landing Page?

 Important of Landing Page

 Optimize your landing pages

 How to Increase conversion rates

 Use ‘Calls to Action’

 Cost/Conversion

 PPC reporting structure

 Campaign Performance Reports

 Keywords Performance Reports

 Ad group Performance Reports

 Ads Performance Reports

 PPC Campaigns Tools

 Google AdWords Tool

3.SOCIAL MEDIA OPTIMIZATION (SMO)

 What is Social Media?

 Benefits of using Social Media

 Social Media Strategy

 Social Media Metrics in SEO

Face book Marketing

 Face book Account Setup

 Different options on Face book (Profiles, Pages, Apps and Groups)

 Face book page setup

 Using Graphics on FB

 Managing the Face book Page

 Content Creation Strategy

 Types of Posts

 Face book Traffic Insights

 Generating Likes and Shares

 Implementing Face book Share Button

 Implementing Face book Like Box

 Implementing Face book Comments in Site

 Face book Groups

 Sponsored Posts in Face book

Twitter Marketing

 Benefits of Twitter

 Profile Creation and Management

 Design the Twitter Page

 Hash Tags

Video Marketing

 Creating Account and Channel in YouTube, MetaCafe etc

 Designing the YouTube Channel

 Promoting videos on YouTube

 Monetizing the YouTube Channel

Blogging

 Why use blogging

 Word press Blogging Platform

 Blog Promotion

 Guest Blogging

4.SOCIAL MEDIA MARKETING (SMM)

 Using Facebook, Twitter & etc through payment boost your Business

5.LOCAL BUSINESS LISTINGS

Local Business listing - Optimizing your local search listings to bring new customers right to your business

 Creating local Listing in Search Engine

 Google Places Setup (Including Images, Videos, Map etc)

 Placing web site on first page of Google search

 Lean to make free Online Business Profile Page

 How to make Monthly Basis Search Engine Visibility Reports

 Verification on listing , Google reviews

6. WORDPRESS SEO CONCEPTS

 Using word press how to do SEO works

7. CREATING A NEW SIMPLE WEBSITE

 Creating a simple website for your business/work using HTML Coding

8. EMAIL MARKETING

 Using Bulk Email service to boost your Business

9. SMS MARKETING

 Using Bulk SMS service to boost your Business

10. LIVE PRACTICALS

 Live Practical Experience.

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